All tagged trends

Amazon Dash – the Quickest Way to Spend Your Cash

Amazon Dash – the Quickest Way to Spend Your Cash

Mathew Gargan
TECHNOLOGY, CONSUMER GOODS

Household essentials are now literally available at the push of a button, thanks to the arrival of the Amazon Dash Button, an innovative new method of reordering household items promoted as simple, smart, and free after the first press. Currently priced at £4.99, Amazon effectively gives the button away after applying a £4.99 discount to your first order. A wide range of everyday products are represented by this new piece of marketing, with brands on-board ranging from personal care specialists Gillette and Kleenex to pet food giants Whiskas and Pedigree.

Premier League – Back with a Bang and a New Brand

Premier League – Back with a Bang and a New Brand

Mathew Gargan
ANALYSIS, SPORT

This year the Premier League enters a landmark 25th year and for the first time since its inaugural 1992-93 season the league is void of title sponsorship. Last June the Football Association announced intentions not to renew a longstanding partnership with Barclays, who previously held sponsorship rights since 2001. Instead the FA has opted to create a ‘clean’ brand for the competition moving forward, in hopes of mirroring the image of major American sports leagues such as the NFL and NBA.

Poké Marketing – New Fad or Fashion?

Poké Marketing – New Fad or Fashion?

Mathew Gargan
ANALYSIS, TECHNOLOGY

For those living under a rock, the Pokémon franchise first appeared in the mid-nineties, managed by The Pokémon Company, itself a collaboration between game developers Nintendo, Game Freak and Creatures. The basic premise sees fictional creatures, known as Pokémon, caught and trained by humans, known as Pokémon trainers, for sporting purposes. The franchise is extremely lucrative, sitting behind only Mario in terms of video game-based franchise value, having spawned numerous video-games, television shows, films, toys, trading card games and comic books.

R.I.P. FHM

R.I.P. FHM

Mathew Gargan
NEWS, MEDIA

Earlier this year a staple of English pop culture was lost when Bauer Media announced the closure of men’s lifestyle magazine FHM, alongside fellow lads’ mag Zoo. Loyal readers have since expressed their regret in hearing of FHM’s demise, although such news has not surprised the vast majority, who have witnessed a host of rival publications including Nuts and Loaded recently cease publication too.

Marketers Caught Offside at the Euros

Marketers Caught Offside at the Euros

Mathew Gargan
ANALYSIS, SPORT

The 2016 UEFA European Championship, commonly referred to as Euro 2016, presents a huge opportunity for brands to reach a worldwide audience. While television remains the most obvious media channel for businesses to utilise, other media channels are often overlooked or under-utilised, leaving massive potential for marketers to capitalise.