All in SPORT
This year the Premier League enters a landmark 25th year and for the first time since its inaugural 1992-93 season the league is void of title sponsorship. Last June the Football Association announced intentions not to renew a longstanding partnership with Barclays, who previously held sponsorship rights since 2001. Instead the FA has opted to create a ‘clean’ brand for the competition moving forward, in hopes of mirroring the image of major American sports leagues such as the NFL and NBA.
Combat sport fans around the globe undoubtedly consider Ultimate Fighting Championship (UFC) the premier brand within the highly profitable world of mixed martial arts (MMA). For those not familiar, the privately-owned company started out in 1993 by setting up a tournament aimed at determining the world’s most effective martial art in a fight. Since the inaugural event over 300 UFC events have taken place, and the popularity of what was once considered a niche sport stands at an all-time high.
The 2016 UEFA European Championship, commonly referred to as Euro 2016, presents a huge opportunity for brands to reach a worldwide audience. While television remains the most obvious media channel for businesses to utilise, other media channels are often overlooked or under-utilised, leaving massive potential for marketers to capitalise.
