Poundland continues to lead the discount revolution. Here we provide insight into its success and recent change in strategy, followed by advice on how the UK’s favourite discounter can stay ahead of the competition.
All tagged strategy
Premier League – Back with a Bang and a New Brand
This year the Premier League enters a landmark 25th year and for the first time since its inaugural 1992-93 season the league is void of title sponsorship. Last June the Football Association announced intentions not to renew a longstanding partnership with Barclays, who previously held sponsorship rights since 2001. Instead the FA has opted to create a ‘clean’ brand for the competition moving forward, in hopes of mirroring the image of major American sports leagues such as the NFL and NBA.
Complicating Apple
Following Ken Segall’s recent piece in the Guardian regarding Apple’s current product offerings, it appears that Apple has indeed abandoned the simplistic vision of its late visionary Steve Jobs. To reflect on how times have changed since the passing of Jobs simply take a look at the latest Apple gadgets, which exist in stark contrast to the relatively limited products previously offered under Jobs’ tenure. For instance, Apple branded phones and tablets are now available in multiple colours and sizes, while the Apple Watch is customisable with a dizzying array of options.