All tagged football

Premier League – Back with a Bang and a New Brand

Premier League – Back with a Bang and a New Brand

Mathew Gargan
ANALYSIS, SPORT

This year the Premier League enters a landmark 25th year and for the first time since its inaugural 1992-93 season the league is void of title sponsorship. Last June the Football Association announced intentions not to renew a longstanding partnership with Barclays, who previously held sponsorship rights since 2001. Instead the FA has opted to create a ‘clean’ brand for the competition moving forward, in hopes of mirroring the image of major American sports leagues such as the NFL and NBA.

Marketers Caught Offside at the Euros

Marketers Caught Offside at the Euros

Mathew Gargan
ANALYSIS, SPORT

The 2016 UEFA European Championship, commonly referred to as Euro 2016, presents a huge opportunity for brands to reach a worldwide audience. While television remains the most obvious media channel for businesses to utilise, other media channels are often overlooked or under-utilised, leaving massive potential for marketers to capitalise.